SaaS platform development

What we mean by SaaS development

SaaS isn’t just “a website with a user dashboard.” It’s a subscription-based product serving multiple customers at once. That brings requirements you won’t find in a typical web project: isolating each company’s data, managing pricing plans and billing, supporting roles within a single account, providing integration APIs, and tracking analytics that show where the product is losing money.

We’ve been building these products since 2016. Representative examples include our own small-business platform, ROST, the SaaS solution widget.jarovit.org for businesses, and the B2B incentive platform vpodarok.ru/bonus, which we’ve supported for over five years.

What’s included

• Discovery and architecture. We analyse your business model, pricing plans, roles, and constraints. We choose a multi-tenancy approach—a shared database with data isolation or a separate database per customer. This decision affects maintenance costs for years to come.
• MVP. The product’s core functionality, registration and onboarding, pricing plans, payment processing, and an admin panel. This typically takes 2–4 months, with working progress demonstrated every week.
• Billing and subscriptions. Free trials, upgrades and downgrades, business invoicing, and integrations with payment providers in Belarus and Russia.
• APIs and integrations. A documented public REST API, webhooks, and integrations with CRM systems, email marketing platforms, and cloud storage.
• Analytics and metrics. We track user activity, measure funnel conversion and churn, and build dashboards for your team.
• Post-launch development. A clearly defined support model with an SLA, monitoring, and scheduled releases.

Technology stack and infrastructure

Our backend stack is PHP 8 and Laravel, with Vue.js and Nuxt on the frontend. We use MariaDB or PostgreSQL for data storage, Redis for caching and queues, RabbitMQ for background tasks across services, and Meilisearch or Elasticsearch for search. Our infrastructure runs on Debian and Nginx, with GitLab CI for CI/CD and Grafana and Loki for monitoring and logging.

The stack isn’t set in stone: if your product needs Node.js for real-time functionality or Python for machine learning, we add them. But the foundation has been proven across dozens of projects and is straightforward for any developer who takes over after us.

How we estimate costs

After the initial brief, we prepare a cost breakdown by phase: Discovery, MVP, and subsequent development releases. You can see exactly what goes into each estimate and stop after any phase with a working product in hand. For pre-revenue startups, we offer a phased launch: first, a minimal version to validate demand, then expansion.